How does segmentation work in WalkMe Builder?

Segmentation in WalkMe Builder is primarily created with conditions set in the rule engine. This means that you can define specific criteria or rules that segment users into different groups based on their interactions and behaviors within the application.

Using conditions in the rule engine allows for a more tailored approach to segmentation. You can factor in various elements such as the user's role, their actions (like clicks or page visits), or their attributes (such as location or device type). This enables a highly personalized experience for users, as WalkMe can deliver targeted guidance and messages based on the specific segment they belong to.

Predefined categories, user behavior tracking, and random division of users into groups offer different methods of categorization and analysis but lack the advanced customization and specificity that the rule engine provides. The ability to set detailed conditions allows for a deeper understanding and targeting of user segments, ultimately leading to more effective guidance and interactions within the application.