What are segments used for in WalkMe?

Segments in WalkMe are utilized to categorize users for targeted experiences, allowing for personalized interactions based on specific user characteristics or behaviors. By defining segments, businesses can tailor content and experiences to meet the needs of different user groups, ensuring that users receive relevant information and walkthroughs that resonate with their unique contexts or usage patterns. This targeted approach enhances user engagement and improves overall effectiveness in guiding users through processes or functionalities within a product.

The other options, while significant in their own contexts, do not accurately depict the primary function of segments within the WalkMe platform. Marketing insights, user account management, and walkthrough effectiveness analysis are related but distinct focuses that do not specifically utilize the segmenting feature as its core purpose.