What are split steps used for in WalkMe?

Split steps in WalkMe are utilized to add logic to smart walk-throughs. This feature allows creators to define branching paths within the user experience, enabling personalized guidance based on user interactions or input. By implementing split steps, WalkMe can assess user responses or behaviors and determine the appropriate next step in a tutorial or walk-through. For instance, if a user performs a specific action, the split step can direct them to a relevant segment of the guidance, ensuring that the user experience is tailored and efficient.

The other options do provide valuable functionality within the WalkMe framework but do not specifically relate to the purpose of split steps. Segmenting users for targeted messages focuses on personalized marketing rather than the logic flow of walk-throughs. Creating video content pertains to multimedia engagement strategies, while logging user interactions is often about analytics, neither of which encapsulates the logical branching capabilities offered by split steps.