What do engagement analytics in WalkMe track?

Engagement analytics in WalkMe specifically track end users' interactions and engagement with WalkMe content. This includes how users interact with walkthroughs, tooltips, and other guidance elements created using WalkMe. By analyzing this data, organizations can gain insights into how effectively their content is being utilized and identify areas for improvement.

Tracking user engagement helps in understanding which features or guidance are most effective in assisting users, allowing for optimization of content to enhance user experience. This type of analysis is vital for businesses aiming to improve user satisfaction and training outcomes, as it provides valuable metrics such as interaction rates, user retention, and overall effectiveness of the walkthroughs and content provided.

While user location information, completion rates of training modules, and user feedback are important metrics, they do not specifically encapsulate the comprehensive engagement analytics focus on user interaction with WalkMe content itself.