What does segmentation allow you to do in WalkMe?

Segmentation in WalkMe allows you to create distinct segments to display targeted content to specific user groups. This functionality is crucial because it enables you to tailor user experiences based on various criteria, such as user behavior, demographics, or usage patterns. By creating segments, you can ensure that the right content reaches the right users at the right time, enhancing engagement and the overall effectiveness of your guidance and support efforts.

For instance, if you have different user groups with varying needs, segmentation allows you to design content that speaks directly to those needs, increasing the relevance of your messaging. This targeted approach helps improve user satisfaction and can lead to better adoption rates of the platform.

In contrast, designing custom interfaces, assessing engagement levels, and analyzing marketing campaign effectiveness, while important, do not directly pertain to the segmentation functionality of WalkMe. These activities involve other aspects of user experience and analytics but do not specifically leverage segmentation to deliver content to defined user groups.