What is one method to perform segmentation?

The correct method for performing segmentation in the context provided is segments. Segmentation refers to the process of dividing a larger group into smaller, more manageable groups based on shared characteristics, behaviors, or needs. Using segments allows for more targeted strategies and personalized experiences, whether in marketing efforts, product design, or user engagement.

By creating specific segments, businesses can tailor their messages and services to meet the particular needs of different groups, ultimately leading to better engagement and higher conversion rates. This method emphasizes the distinctiveness of each segment, which can improve overall performance and customer satisfaction.

The other terms mentioned, such as categories, metrics, and demographics, play roles in the broader process of segmentation but do not represent methods of segmentation themselves. Categories refer to classifications, metrics are measurements of performance, and demographics relate to statistical data about population characteristics. While they are important for understanding the context and impact of segmentation, they do not specifically define how to segment groups effectively.