What is the primary function of engagement analytics in WalkMe?

The primary function of engagement analytics in WalkMe is to assess the utilization and success of solutions, as well as to identify opportunities for improvement. This analytics tool captures data on how users interact with the WalkMe solutions, including how often features are used and how effectively they help users achieve their goals. By examining this data, organizations can gain insights into what is working well and what may need to be refined or enhanced to improve user experience and overall effectiveness. This holistic approach helps organizations make informed decisions to enhance their digital adoption strategies, ensuring users gain the maximum benefit from the solutions provided.

In contrast, tracking user login frequency primarily focuses on access patterns and does not give comprehensive insights into solution effectiveness. Evaluating user satisfaction and feedback is important, but it is more about subjective experiences rather than direct usage metrics, which engagement analytics provides. Monitoring technical performance focuses narrowly on system operations rather than user engagement and the success of digital solutions. Thus, the emphasis of engagement analytics on utilization and success aligns directly with the goal of continuous improvement.