What is the purpose of splits in WalkMe?

The purpose of splits in WalkMe is to provide flexible guidance that accommodates different user paths. This feature allows creators to segment users based on their behaviors or needs, enabling the delivery of tailored content, tips, and guidance that suits various user experiences. By implementing splits, WalkMe ensures that users receive relevant walkthroughs and assistance based on their actions or decisions, enhancing user engagement and improving the effectiveness of the guidance provided.

Among the other choices, creating user groups based on demographics focuses on segmentation for a different purpose, restricting access to features is more about permissions rather than guidance, and aggregating feedback concerns the collection of user input rather than directing user interactions. Thus, the correct answer emphasizes the adaptability of guidance according to user paths, which is a central benefit of using splits in the WalkMe platform.