Which of the following counts as an insight metric for SWT?

The answer is based on the role of the insight metric in analyzing user engagement and interaction within the context of the WalkMe Builder platform. The number of users playing Software WalkThru (SWT) directly reflects how many individuals are engaging with the interactive guidance provided by WalkMe. This metric is critical because it helps stakeholders understand the effectiveness of the SWT in capturing user interest and facilitating learning or task completion.

In contrast, the other choices focus on metrics that may provide valuable information about general website traffic or audience engagement, but do not specifically indicate the usage or impact of the SWT. New visitor counts relate to overall website traffic without revealing how those visitors are interacting with the SWT. The number of page views offers insight into the general activity on a site but does not directly correlate with engagement levels with the SWT specifically. Lastly, social media shares can indicate content popularity but do not provide necessary insights into the user experience or efficacy of the SWT itself. Therefore, the number of users engaging with the SWT stands out as a crucial and focused insight metric that directly ties to the tool's success and user adoption.